About

Strategy

Analyse business objectives
Requirements Gathering
Competitor Analysis
User Research
Scope Definition

User Experience

Persona development
User Journeys
Wireframes
Prototypes
Usability Testing

UI Design

Mockups & Prototypes
Mobile & Web app design
Responsive sites
E-Commerce sites
Design Systems

Industry Experience

15+ years

AI
Branding Agency
Call Center
Finance
Enterprise Software

Gambling
Healthcare
Human Resources
IT Consultancy
Telecommunications

Product Design Workshop Facilitation

I coordinate and facilitate design workshops - helping teams shape requirements and ideas into digital solutions. I've worked within Agile and Waterfall environments, and adapt activities to each client and their timeframes. What do you need help with?

  • new products
  • existing products
  • assistance identifying and prioritising features for mvp
  • testing ideas within a workshop format

Contract, Consult or Collaborate

I've helped companies a few different ways:

  • You're on a budget or have an in-house designer but require guidance from a senior designer.
  • You require a heuristics evaluation of a website/application/user journey, including actionable recommendations.
  • You're looking for a designer to work on only a specific portion of your project.
  • You have an app idea but you don't know how to create a prototype or mockup.
  • You'd like to work with a reliable designer from time to time for unpredictable amounts of time.
My current tools of choice

Figma Miro Bootstrap Sublime Text Userlytics

My Story

I grew up in Durban, where I took Computer Studies in high school. While I found programming boring, the internet was captivating! It was thrilling to imagine being connected to the entire world.

After high school, I studied Computer Science, followed by Human & Social Studies, as breaking into the tech industry initially proved challenging. When I eventually entered the tech field a few years later, I naturally gravitated towards web development. I explore various roles over the years: graphic design, PHP development, frontend design, and more.

✈️ 🌿 🥳

I eventually left Durban to work in Miami, then Pretoria and finally Cape Town - which is where I've been for over a decade.

These days my focus has been on UX Design. It's been a challenging yet interesting experience working closely with clients and users to create better products. Even though I spend an unpredictable amount of time at each client I hope to leave the team in a better place than when I started:

  • Understanding more ux and ui concepts and activities.
  • Be able to confidently continue with Design Workshops on their own.
  • Be able to improve and build on the systems I initiated.

It's a Match 💞

I'm highly adaptable, but I do my best work—and make the biggest impact—in environments where I can focus, collaborate with purpose, and drive toward launch.

While I wouldn’t call myself a “creative” in the traditional sense, I have a strong creative mind. I'm not fixated on pixel-perfect designs; what I care about is building products that align with business objectives and user needs.

My expertise lies in mobile app design. I’ve been designing mobile experiences since 2012, across iOS and Android, for large corporates like Telkom and MMI Holdings. View the latest mobile app I designed for the online gambling industry

If you're building an MVP or you're in Healthcare, I’m the designer you want on your team.

Let's start chatting →

I sometimes write about User Experience & life on Medium

Can ChatGPT Actually Help Improve Your Design Portfolio?

Underwhelmed by ChatGPT’s attempts at generating user personas, usability test plans, testimonials, and even short stories, I wasn’t expecting much — but I gave it another try.

Read on Medium →

Happy New Ye…You’re Fired

17 January 2003, on a Friday like today, I was fired from my first job in tech. It was completely unexpected but I probably missed the signs due to my lack of experience.

Read on Medium →

Running Product Design Workshops for older/non-tech groups

Last year I worked with an older, non-technical group to create a web application. I ran several Product Design Workshops and it was a learning experience for myself and the group.

Read on Medium →

Fixing the Mess Caused by Addictive Software

It grabs your attention, entertains you for anything up to 7 minutes and then keeps you coming back for more. At the same time, it adds little value to your life.

Read on Medium →

Does your audience have enough confidence in you to buy?

This is a follow up to my previous post about why subscriptions don’t directly determine an increasing bottom line.

Read on Medium →